Social media marketing is exactly what its name suggests: the use of your business’ social accounts with the intent to market and grow your business. While social media management focuses more on the use of social media accounts, social media marketing focuses more on creating and executing a strategy to generate leads for your business through your presence on social platforms.

With social media marketing, you are creating and publishing content with a specific purpose: to engage visitors and direct them to your website. Social marketing can also involve the use of advertising to grow your following and expand your reach.